Geo-Targeting
Routing traffic through proxies in a specific country or city to access region-locked content or test localized websites.
Geo-targeting with proxies means selecting an IP address from a specific geographic location. This allows you to:
- Access region-locked content (streaming services, news sites)
- Verify localized ads and search results
- Monitor competitor prices by country
- Test how your own website looks from different regions
Murphy proxies offer city-level geo-targeting in 190+ countries, down to specific metros like New York, Tokyo, or Paris.
How it works
Geo-targeting is set on the proxy username, not on the endpoint. A username like USER-country-jp picks an IP located in Japan; USER-country-us-city-newyork picks one in the New York metro. The gateway holds a real-time map from peer IP to geo (from MaxMind, IP2Location, and provider-side measurements) and filters the available pool to peers matching your selectors at request time. If no peer matches (rare on country, occasional on small cities), the gateway either returns an error or relaxes to the next level up depending on your fallback setting.
The pattern unlocks workflows that single-region traffic cannot test: ad verification across markets, price scraping localized to currency and stock-availability rules, search-result auditing across Google country edges, streaming-catalogue testing, and localized SEO monitoring. Pair geo-targeting with sticky sessions to keep one country fixed across a multi-step crawl.
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